Marketing strategy implementation Essay Example | Topics and Well Written Essays - 1500 words

Marketing strategy implementation - Essay Example Since the products are intended to be high end, they will not be priced lowly in a manner to comprise this fact. On the contrary, under pricing will raise doubts among the consumers as to the quality of the products (Kotler & Keller, 2006). The promotion strategy will justify the cost. It will make the customers appreciate that they are getting what they are spending their money on. The rationale of this strategy is based on the intended themes of the advertisements. The themes of the commercials will not concentrate on areas like how long lasting or portable the products are. Instead, they will be designed to create a picture of ownership experience and appeal to the status of using such products. This will have the effect of reducing comparison with the competition’s products (Laermer & Simmons, 2007). A generic product-market comprises an extensive collection of products which fulfill a general, nonetheless similar, need (Kotler & Keller, 2006). The product-market boundaries will first be distinguished by identifying particular needs that a range of products will satisfy. Although customers may have the same needs, they will not always satisfy them in the same way. Therefore, product-markets are often diverse and contain different user groups with different categories of related products (Kotler & Keller, 2006). The product-market will match the customers to the benefits of the products. It will be formed by a set of products that may be substitutes in usage situations similar to the models of benefits sought by different groups of customers. The boundaries will then be distinguished by categories of products that satisfy generic needs and the targeted customers (Kotler & Keller, 2006). The products are closely related because the customers regard them as substitutes and the fact ors and elements used in production are similar. For example, two cosmetic gels in the same product line may differ in that one irritates the skin, and the other

Controversy over space exploration Essay Example | Topics and Well Written Essays - 2500 words

Controversy over space exploration - Essay Example The major question amongst others is; has space exploration done anything to enhance life, or is it just another dormant and potential investment, which will benefit the generations to come? It is easy for anyone to develop criticism of an issue that the person would not like to participate in, or which the person finds more demanding to warrant the effort. However, there is constructive criticism that emanates from genuine concerns, over some tangible analysis and considerations, which then sparks a controversial debate. Space exploration is one such subject, which has raised controversy as a result of the genuine concerns by individuals and organizations alike, as well as some government institutions, over its real value (Adhikari, n.p.). Therefore, this discussion seeks to analyze different arguments that have been put forward in favor of, or against space exploration, with the aim of arriving at an informed conclusion, regarding whether space exploration is worth the resources de dicated to it, or such resources need to be channeled to other critical areas of social concern. According to The EUROCONSULT, "World government's space program expenditures was at a historical high, of more than $62 billion in 2008" (Kotyakov, n.p.). The share of the USA spending in this, which is of course the largest, amounts to $16 billion, and more is still being pumped into the space exploration projects. However, the major question that such enormous spending raises is, are there other critical social problems facing humanity that could have been solved using the same money? Should the answer to this question be affirmative, then another question that comes to the fore is; which issue, between space exploration and the critical social problems is dear to humanity? Considering that there are millions of people who die of hunger and starvation in different parts of the world, and considering that many other millions are succumbing to other terminal illnesses such as cancer and HIV, then we are left to ask ourselves, if the money spent on space exploration was spent in research to develop cure for such diseases, could the world have been a better place by now? (United States, Congress, 10). The answer to all these questions can be found in the arguments that have been put forwards either in support or against funding space exploration. While both sides of the arguments are weighty and worth considering, there must be one guiding principle; alleviation of human suffering, which then should override all the other considerations. Space exploration is a major source of inspiration for technology advancement (Launius, 58). Additionally, many children have drawn a lot of inspiration from the space exploration projects and the audacity of the space explorers, thus inspiring them to do even more greater things, that has resulted to numerous achievements and benefits to humanity. Space exploration agencies throughout the world, and especially in USA and Europe, for ms the cream of the elite in the society (Kotyakov, n.p.). Therefore, many children have been inspired by such agencies and those who work with them, to become different other things, through believing that anything can be achieved. There are some moments in the history of the world that will just